Services : Concept Design

Concept Design for your Business Lifestyle

One of our Lifestyle Design services is to help you, as our Client to create a retail concept that will enable your business/brand/product to cater to the lifestyle you create for your target market.

Whatever your business focus is, we help by creating the right environment and brand image that will effectively bring your product to your desired market.


Investing on the Right Concept Design

In any business, it seems that a large investment is made on the design of the retail outlet that has been purchased or rented.  It is not enough to have a beautiful interior design which you, as the owner, like. Unlike a place of residence, a retail outlet is a form of advertising, working every moment of the day it is open to the public.  Although we agree it must be comfortable to the owners operating in it on a day to day basis, it is important to consider, "Does all that investment work towards sending out the message as to what business you are doing and who out there would benefit from the services/products of your business?"

What impact does the design of your outlet give to your existing customers?  How does it attract more customers?  Does it attract the right kind of customers to your business/brand/product?

For existing customers, the design concept of your retail outlet (besides providing impeccable service) will need to continue to bring assurance to them that your business, brand or product has the staying power and deserves their continued loyalty and support.


Designing to a Specific Target Market

Whether your business/brand/product caters to the general public in all sectors of the social economic status, or whether you cater to a specific demographic, how you portray your retail outlet will play an important role in reaching out to that market.


Concept Design for your Personal Lifestyle

As an entrepreneur or in your career, you are your brand and only you can convey the lifestyle that your business caters for. When we provide a service for your Personal Lifestyle, we like to help make your life a beautiful one. That is, for you to live in an environment which enables you to be the best you can be for your self, family and career.

Wherever you decide to make a sanctuary for you to rejuvenate, relax and be inspired, we help you create the right environment.  Our concept designs take into account your lifestyle and we personalize it for you.


Concept Design Samples

Below are some samples of projects, all based on our concept design.  Some of these concept designs have been completed by fzld as well, by including our interior fit-out services and project management services.

Office Spaces...

Retail F&B...

Healthcare...

Education...

Retail...

Residences...

F&B Car's Kitchen @ Sunway Industial Area

The opportunity to design a unique outlet is always welcome and exciting.  Imagine a car workshop with a so called "canteen" to cater to its customers who bring in their cars but also to cater to the general public.  In keeping in line with the business, we upgraded the existing F&B to look like this...

 

Not much to say, just that a picture say a thousand words... enjoy...

Creating a Festive Environment for PKNS Bangi

Any commercial outlet needs to create a festive environment months before the holidays begin.  It is no exception for Hari Raya, one of Malaysia's most celebrated holiday and festive occasion.

With our creation, the business outlets at this local shopping venue benefited from the attraction that came with the design and mood that was created to become a focal point for shopping prior to the festive occasion.

The concept design...

An ambiance full of festivity and bazaar like interaction...

We started out like this first...

And went on to create the following...

Concept design is being able to design your retail to showcase the best of your products to your target market.  This has to happen the moment before the customer steps into your shop - fzld

F&B Nasi Kandar Heritage Corner

A few months after the design of the clinic in Ara Damansara, our doctor Client, approached us to create a Design Concept for his father's F&B in Rawang.

The location was quite a distance from the heart of the city center of Kuala Lumpur.  Rawang is an upcoming town soon to be a prime spot for up scale residential and commercial area.  

The location is in the new township where the Jusco is currently situated surrounded by new commercial shoplots.  The area is beautiful and leads into the prime residential area.  I can imagine how this hub will service the surrounding residents and the potential for the area to be an oasis and frequent entertainment and recreational meeting place.

The location for the outlet faces exactly the mall shown above.  As an F&B outlet, this location would be most suitable as it is in the centre of the other shops and faces the main road, making it impossible to miss.  Now, it is up to the design of an appropriate concept that will get people to not only notice it, but to entice customers to come in with the promise of Malaysia's comfort food.

Here's the completed concept design proposal...

Making Life Beautiful... and Business Happen...

Healthcare Mediviron Clinic

We were introduced to Dr M through his partner, when he first approached us to design his F&B outlet.  Although its identity was to remain as a "Mamak" restaurant, the design was to be updated and trendy to cater to a new generation of the young crowd, yet making sure its affordable prices trademark must remain.

We didn't want to make the customers feel that they had to pay more by coming to a "trendier" version of our favorite local watering hole in Malaysia.  Customers had to feel that the new ambiance was a welcome additional service to them, yet still having the same secure familiarity that a "mamak" restaurant would have in providing affordable food selections that cater to a typical Malaysian palate.

Read all about it here:
Penang Road Nasi Kandar @ Ara Damansara


After having successfully fulfilling our Clients' requests, we were fortunate to be able to come up with another concept design, this time, for his medical clinic at the same location as his F&B outlet.

Clinic Facade and Entrance Proposal...

The proposed floor plan...

Actual...

Waiting / Reception Area...

We are happy to say that the clinic is operating well and is accepting many patients, including my own family.  It is comfortable, spacious and the service is most welcoming.

Like they say, the environment is healing in itself...