Retail Busana Timoer - House of Fashion

We had only a week, after the Client gave confirmation to go ahead with the design concept we proposed for a fashion boutique.  The launch date was only a week away for us to get the showroom ready.... racks and shelving ready for the display of the designer clothes and imported shawls to be brought in,... platform ready for the display of the mannequins showcasing the designs from the different designers,... flooring ready for the guests and the upcoming fashion show and catwalk,... wall furnishings, wallpaper, mirrors, wall cladding ready for the backdrops so that the products and concept would come together to define and provide the best backdrop for the beautiful, exclusive designs.

Based on the logo and after getting a sneak peak of the designs and speaking to the founder, Mr Omar Arif about what Busana Timoer is about and what he envisioned his showroom to be, we came up with the following concept design proposal...

As the showroom was on the first floor, we created an entrance facade that could not be missed and would entice those coming up the stairs to come in for a look.

Upon entering the boutique, the visitor would be greeted with the company's backdrop and logo...

The Client wanted an industrial look that would be the perfect background to showcase high fashion designs and provided sample photos.

With the use of mirrors, pallets, GI pipes, keeping the floors natural and white washed walls, we created a showroom which look larger than it is; with wide areas of space which could be used during fashion shows, with various backdrops as display backgrounds but also to be used during fashion photo-shoots, modelling and runway shows.

View of the window display area and the wedding couture section...

View inside the showroom along the display platforms and runway...

The use of sustainable and recycled materials kept the showroom simple, not overpowering, yet enhancing the beauty of the products...

Not forgetting the reception and changing rooms, functional for the launch, though not yet fully completed.

The launch itself was grand... with the attendance of guests, clients, media and the designers from abroad...

Of course the highlight of the launch was the fashion show and the divine collections...

More information about the launch event and Busana Timoer can be gotten by clicking the media link below:

mStar Online - Shamina, Busana Timoer